A long time ago, in a galaxy far away, I worked as graphic designer for a gift card packaging company. That company was eventually acquired by Creative Seasonal Solutions–makers of gift wrap, bags, ribbon, cards for mass retail. I wore many creative hats at this time, churning out Christmas designs year-round. Wandering the aisles at Target and Walmart during the holiday season to see which designs made it through to production is a core memory, and a reason why, to this day, I care far more about how a gift is wrapped than any sane person should.
